Persuasive essay: evaluating ads ( Viva Cuba Libre)

People cheering for joy, “Viva Cuba Libre”, raises up glasses of Bacardi, one of the most famous alcohol brands! “Bacardi celebrates the independence of Cuba”. Bacardi shows that they are able to compete with other alcoholic brands with peace and with no violence. They are targeting all adults who likes drinking, and celebrating. Bacardi uses black back-ground, and uses light color fonts to stand it out with the “main” picture, glass of Bacardi with lime in it. Since the main theme is celebration of independence, they put two Cuban army on the left, and two main modern people at the right cheering for independence. This ad proves that Bacardi is able to stand out above other alcohol drinks and ads, but they omitted some parts in the ad that are important, such as the price of the product in which could be easily changed.
This Bacardi ad shows many positive aspects such as its repetition. Since the whole ad is about cheering for liberty, they repeated word ‘Cuba Libre” which means Cuba liberty in Latin. The word Bacardi rum is also repeated many times in the ad, just incase for the people who never knew what Bacardi is. The composition of the ad is also very wisely used and chose. They used black colored background, but use bolded gold color font which stands-out and catches reader’s attention. The biggest picture there was just simply this glass of Bacardi rum with lime, and it could already tell us everything about the ad even though there are very less words.
This advertisement uses Pathos, logos, patriotism, and transfer as there advertising techniques. The ad itself attracts our feeling (pathos) because they told us the ingredient they used to drink during the celebration of independence. They also showed patriotism, such as the background, there are Cuban people and army celebrating their holiday and pride of Cuba.
There are lots of positive aspects about this ad but there are also some negative; the negative aspects are consists of omission, and diversion. In the case of omission, the description of the ad, they wrote the ingredients they use to make the rum they drank during the celebration, but they didn’t tell us how many percent of rum is needed and the percent of lime needed. The next negative aspect is the diversion in the ad. They used a very interesting historical scene about Cuba to drag our attention away from the negative flaws in the ad, such as the soldiers of Cuba cheering for their independence with the Bacardi rum.
Bacardi proves that they are able to compete and stand out against other alcoholic soft drinks. This ad does a good job in convincing the readers because of its interesting design and the given recipe for making the independence rum. To me, this ad is very attractive and convincing; it got less word, but big and clear pictures. I’m an adult and I saw this a, I would definitely try out this drink together with it’s given recipe. This ad still could improve if they could tell us its price and the exact percentage of rum and lime to put in order to make their independence rum. Overall, this ad done a very good job in catching people’s attention and most importantly, persuading people to buy their product.