Persuasive Essay: Evaluating ad

As I scanned through the magazine, a picture of a soup-like thing grabbed my attention, with its word “100% lean meat and a full serving of vegetables.” The ad’s purpose is to let the product be known by the public. The ad’s description suggests that it suits working people who have no time to make breakfast. This ad, from “it’s amazing what soup can do,” effectively communicates that eating this soup gives full nutrients. However, the negative aspect of this ad is omission.

The soup ad’s features and words are persuasive because of its image which shows what is inside the soup, and 100% lean meat is a good attention grabber. It could be clearly seen that the repetition of the product name “Campbell’s Chunky” is all over the advertisement. Another phrase that is being repeated is 100% lean meat and full serving of vegetables. The word and phrase that are repeating make the audience attached to the ad and make them interested in the product.

The soup ad is also effectively persuasive because of using composition. Composition of this ad involves the white background which stands out the text and the picture of the product. The red color of the product itself makes the ad more attractive. It is important to use a good composition to make the ad look nicer and more persuasive.

To persuade the readers to buy the product, the ad uses association. Association is able to transfer the feeling of the readers toward the ad, and they will buy it. The ad taps into the audience feeling to make them hungry and yet, to buy the product. This ad is logos type, it uses facts: 100% lean meat and 1/2 cup of vegetables in 1 cup of soup. This information shows that the soup is full of nutrients and is perfect for those workers with rush hours in the morning. Another means of association include plain folks and patriotism.

For plain folks as the target audience is working people with no time to make breakfast, they are ordinary people so plain folks suit the ad. The ad is also patriotism because this product is one of the sponsors of “The NFL or National Football League.” This simple statement could make fans of the league interested in the ad.

This ad is not persuasive because it omits negative information about the price and certification from FDA. The price might not be important, but this ad doesn’t put any certification and make the product looks not safety. The ad diverse the attention of the audience to the repetition word and phrase of the ad, so the audience will not be thinking of any certification any way.

The soup ad can persuade the target audience because of its information and picture which was well presented on the ad. This ad can be improved by putting the certification from FDA to make the product looks safe and more reliable. This ad is a good ex maple of effective persuasive ad because of the repetition but could be better if the omitting of if negative information is canceled.