Persuasive Essay: Evaluating Ads

The professional's choice... Direct to your door, adidas advertises their new product of football shoes in black and yellow editions. The purpose for adidas is to compete with other brand and to let the people know that there is a new product in the market. The adidas ad displays black and yellow soothing colors because the product that adidas are black and yellow. the ad also displays the two different shoes named Predator X and Adipure III and the black and yellow background shoes shows some kind of texture. The background is also not that bright which really shows the texture and kind of shoe it is. The pierces of both shoes are also displayed in the ad, the composition is also the good font which is easy to read and the color yellow is also appealing to the eyes and the background color black and yellow appeals to our eyes. This ad proves to the people that it is really approved by the professionals because it displays one of the names of the famous players; it also proves that pro-direct is the world's largest online soccer store.

I think this ad focused more on the products they are selling rather than the company themselves who are selling the product. The soothing color of the page provides attraction to the reader, which than makes the reader notice the product that the company is selling. If the reader’s attention was really grabbed and he/ she did not just browse through the magazine he or she may have also noticed the name and the price at which the product is being sold.

This ad also uses easy to read fonts and fonts with big sizes to attract the attention of the reader, the ad also uses phrases like “the world’s largest”, “the professionals choice” which really grab the reader’s attention. In the end the advertisement is trustable and you can buy the product from them.

To add more to their compelling ideas of advertising the ad also includes the persuading technique ethos and also Avante Garde. They used ethos because they mentioned one of the most famous football players and they are advertising his shoe. The ad also uses the persuading technique Avante Garde because in the ad the company pro-direct is selling shoes, therefore the ad is telling the reader that “you can be the first to have this shoes, order from us and we will deliver it direct to your home.

The advertisement also uses the persuading technique bandwagon and slogan. In the ad I found out they are like telling their reader’s that “have one and be like everyone else with this product.” Another persuading technique is slogan, in their ad they put catchy phrases at the top and bottom of the ad so that the first and last thing you will read is their slogan which is “the professional’s choice…Direct to your door.”

Now for the negative point that I found in this essay is the confusion for the football player’s name. I know that football Is a worldwide known sport but I don’t think everybody knows who Kaka is, so to make the ad more understandable, they should add pictures of him using the shoes so the add can be more convincing and persuasive.

In conclusion I think the ad is an average ad, if you tell me to rate it from 0-10 I would give the ad about 7. I gave only 7 out of 10 because I don’t think this ad will be effective in Asia because the products being sold in the ad is too expensive, but for the people who use pounds they might actually take a bit out of it. To convince reader’s even more try putting other persuading techniques the one which will really convince them to buy, maybe using bribery like adding a free football for every purchase of shoes.