evaluating advertisement

The world knows, what we wear reflects what we are. Accessories are one of them. Clothing shows what kind of person you are. Accessories add something on you. It helps add some kind of spice in expressing yourself. Accessories come in all shapes and sizes and the price is set accordingly. People in today’s world have this idea, that the more expensive the accessory the better their image. This is what “lily cut”, a diamond ring company has in its advertisement. The ad has a dark blue background. In the center, the ring is bright and stands out in the dark background. Under the ring is that name of the brand in italics, showing its elegance. This ad is targeted for people with exquisite lifestyle and I think it has done a good job. The concept is abstract but this product is too expensive for normal people.


I think that the ad fits the product. The background is dark blue. At the center is the ring that glows and stands out in that background. Under it is the name “Lily Cut” written in cursive showing classic style. The subtitle says, “Perfect design for unique cut”, which tries to tell that that they do a good job. No content is repeated. It’s a “pathos” type of ad It looks appealing and abstract for people with glamorous and expensive taste. It uses a “snob appeal” Strategy and the ad is good enough. They don’t use models as many products do, making their ad somewhat different.


This ad has tried to omit a lot of things. The ad doesn’t have any information of materials used, no guarantee or warranty. They don’t have the price too. Since it is a luxury product, it is obvious for ads to show the elegance of their product and divert people of thinking the product will be very expensive. “Lily Cut” had done the same.


I think that the ads composition fits the image of the product. They very layout of the ad gives an idea that it’s a luxury product. This is why it may not be able to fetch a large number of buyers. It is mainly targeted for so called “rich” people who take care of their image seriously. The “snob appeal” strategy they have used might prove to be useful. I found the slogan “perfect design for unique cut” dull and boring. It would be better if it was a catchy one like “you are what you wear”. Anyway, it might be not be a problem for people whose money is not a concern.