Persuasive essay: evaluating ads ( Viva Cuba Libre)

People cheering for joy, “Viva Cuba Libre”, raises up glasses of Bacardi, one of the most famous alcohol brands! “Bacardi celebrates the independence of Cuba”. Bacardi shows that they are able to compete with other alcoholic brands with peace and with no violence. They are targeting all adults who likes drinking, and celebrating. Bacardi uses black back-ground, and uses light color fonts to stand it out with the “main” picture, glass of Bacardi with lime in it. Since the main theme is celebration of independence, they put two Cuban army on the left, and two main modern people at the right cheering for independence. This ad proves that Bacardi is able to stand out above other alcohol drinks and ads, but they omitted some parts in the ad that are important, such as the price of the product in which could be easily changed.
This Bacardi ad shows many positive aspects such as its repetition. Since the whole ad is about cheering for liberty, they repeated word ‘Cuba Libre” which means Cuba liberty in Latin. The word Bacardi rum is also repeated many times in the ad, just incase for the people who never knew what Bacardi is. The composition of the ad is also very wisely used and chose. They used black colored background, but use bolded gold color font which stands-out and catches reader’s attention. The biggest picture there was just simply this glass of Bacardi rum with lime, and it could already tell us everything about the ad even though there are very less words.
This advertisement uses Pathos, logos, patriotism, and transfer as there advertising techniques. The ad itself attracts our feeling (pathos) because they told us the ingredient they used to drink during the celebration of independence. They also showed patriotism, such as the background, there are Cuban people and army celebrating their holiday and pride of Cuba.
There are lots of positive aspects about this ad but there are also some negative; the negative aspects are consists of omission, and diversion. In the case of omission, the description of the ad, they wrote the ingredients they use to make the rum they drank during the celebration, but they didn’t tell us how many percent of rum is needed and the percent of lime needed. The next negative aspect is the diversion in the ad. They used a very interesting historical scene about Cuba to drag our attention away from the negative flaws in the ad, such as the soldiers of Cuba cheering for their independence with the Bacardi rum.
Bacardi proves that they are able to compete and stand out against other alcoholic soft drinks. This ad does a good job in convincing the readers because of its interesting design and the given recipe for making the independence rum. To me, this ad is very attractive and convincing; it got less word, but big and clear pictures. I’m an adult and I saw this a, I would definitely try out this drink together with it’s given recipe. This ad still could improve if they could tell us its price and the exact percentage of rum and lime to put in order to make their independence rum. Overall, this ad done a very good job in catching people’s attention and most importantly, persuading people to buy their product.

Persuasive Essay: Evaluating Ads

The professional's choice... Direct to your door, adidas advertises their new product of football shoes in black and yellow editions. The purpose for adidas is to compete with other brand and to let the people know that there is a new product in the market. The adidas ad displays black and yellow soothing colors because the product that adidas are black and yellow. the ad also displays the two different shoes named Predator X and Adipure III and the black and yellow background shoes shows some kind of texture. The background is also not that bright which really shows the texture and kind of shoe it is. The pierces of both shoes are also displayed in the ad, the composition is also the good font which is easy to read and the color yellow is also appealing to the eyes and the background color black and yellow appeals to our eyes. This ad proves to the people that it is really approved by the professionals because it displays one of the names of the famous players; it also proves that pro-direct is the world's largest online soccer store.

I think this ad focused more on the products they are selling rather than the company themselves who are selling the product. The soothing color of the page provides attraction to the reader, which than makes the reader notice the product that the company is selling. If the reader’s attention was really grabbed and he/ she did not just browse through the magazine he or she may have also noticed the name and the price at which the product is being sold.

This ad also uses easy to read fonts and fonts with big sizes to attract the attention of the reader, the ad also uses phrases like “the world’s largest”, “the professionals choice” which really grab the reader’s attention. In the end the advertisement is trustable and you can buy the product from them.

To add more to their compelling ideas of advertising the ad also includes the persuading technique ethos and also Avante Garde. They used ethos because they mentioned one of the most famous football players and they are advertising his shoe. The ad also uses the persuading technique Avante Garde because in the ad the company pro-direct is selling shoes, therefore the ad is telling the reader that “you can be the first to have this shoes, order from us and we will deliver it direct to your home.

The advertisement also uses the persuading technique bandwagon and slogan. In the ad I found out they are like telling their reader’s that “have one and be like everyone else with this product.” Another persuading technique is slogan, in their ad they put catchy phrases at the top and bottom of the ad so that the first and last thing you will read is their slogan which is “the professional’s choice…Direct to your door.”

Now for the negative point that I found in this essay is the confusion for the football player’s name. I know that football Is a worldwide known sport but I don’t think everybody knows who Kaka is, so to make the ad more understandable, they should add pictures of him using the shoes so the add can be more convincing and persuasive.

In conclusion I think the ad is an average ad, if you tell me to rate it from 0-10 I would give the ad about 7. I gave only 7 out of 10 because I don’t think this ad will be effective in Asia because the products being sold in the ad is too expensive, but for the people who use pounds they might actually take a bit out of it. To convince reader’s even more try putting other persuading techniques the one which will really convince them to buy, maybe using bribery like adding a free football for every purchase of shoes.

evaluating advertisement

The world knows, what we wear reflects what we are. Accessories are one of them. Clothing shows what kind of person you are. Accessories add something on you. It helps add some kind of spice in expressing yourself. Accessories come in all shapes and sizes and the price is set accordingly. People in today’s world have this idea, that the more expensive the accessory the better their image. This is what “lily cut”, a diamond ring company has in its advertisement. The ad has a dark blue background. In the center, the ring is bright and stands out in the dark background. Under the ring is that name of the brand in italics, showing its elegance. This ad is targeted for people with exquisite lifestyle and I think it has done a good job. The concept is abstract but this product is too expensive for normal people.


I think that the ad fits the product. The background is dark blue. At the center is the ring that glows and stands out in that background. Under it is the name “Lily Cut” written in cursive showing classic style. The subtitle says, “Perfect design for unique cut”, which tries to tell that that they do a good job. No content is repeated. It’s a “pathos” type of ad It looks appealing and abstract for people with glamorous and expensive taste. It uses a “snob appeal” Strategy and the ad is good enough. They don’t use models as many products do, making their ad somewhat different.


This ad has tried to omit a lot of things. The ad doesn’t have any information of materials used, no guarantee or warranty. They don’t have the price too. Since it is a luxury product, it is obvious for ads to show the elegance of their product and divert people of thinking the product will be very expensive. “Lily Cut” had done the same.


I think that the ads composition fits the image of the product. They very layout of the ad gives an idea that it’s a luxury product. This is why it may not be able to fetch a large number of buyers. It is mainly targeted for so called “rich” people who take care of their image seriously. The “snob appeal” strategy they have used might prove to be useful. I found the slogan “perfect design for unique cut” dull and boring. It would be better if it was a catchy one like “you are what you wear”. Anyway, it might be not be a problem for people whose money is not a concern.

Persuasive Essay: Evaluating ad

As I scanned through the magazine, a picture of a soup-like thing grabbed my attention, with its word “100% lean meat and a full serving of vegetables.” The ad’s purpose is to let the product be known by the public. The ad’s description suggests that it suits working people who have no time to make breakfast. This ad, from “it’s amazing what soup can do,” effectively communicates that eating this soup gives full nutrients. However, the negative aspect of this ad is omission.

The soup ad’s features and words are persuasive because of its image which shows what is inside the soup, and 100% lean meat is a good attention grabber. It could be clearly seen that the repetition of the product name “Campbell’s Chunky” is all over the advertisement. Another phrase that is being repeated is 100% lean meat and full serving of vegetables. The word and phrase that are repeating make the audience attached to the ad and make them interested in the product.

The soup ad is also effectively persuasive because of using composition. Composition of this ad involves the white background which stands out the text and the picture of the product. The red color of the product itself makes the ad more attractive. It is important to use a good composition to make the ad look nicer and more persuasive.

To persuade the readers to buy the product, the ad uses association. Association is able to transfer the feeling of the readers toward the ad, and they will buy it. The ad taps into the audience feeling to make them hungry and yet, to buy the product. This ad is logos type, it uses facts: 100% lean meat and 1/2 cup of vegetables in 1 cup of soup. This information shows that the soup is full of nutrients and is perfect for those workers with rush hours in the morning. Another means of association include plain folks and patriotism.

For plain folks as the target audience is working people with no time to make breakfast, they are ordinary people so plain folks suit the ad. The ad is also patriotism because this product is one of the sponsors of “The NFL or National Football League.” This simple statement could make fans of the league interested in the ad.

This ad is not persuasive because it omits negative information about the price and certification from FDA. The price might not be important, but this ad doesn’t put any certification and make the product looks not safety. The ad diverse the attention of the audience to the repetition word and phrase of the ad, so the audience will not be thinking of any certification any way.

The soup ad can persuade the target audience because of its information and picture which was well presented on the ad. This ad can be improved by putting the certification from FDA to make the product looks safe and more reliable. This ad is a good ex maple of effective persuasive ad because of the repetition but could be better if the omitting of if negative information is canceled.